\u0643\u062a\u0628 : \u0645\u0627\u0647\u0631 \u0628\u062f\u0631 <\/p>\n
\u064a\u0639\u0643\u0633 \u0647\u0630\u0627 \u0627\u0644\u062a\u0642\u062f\u064a\u0631 \u062a\u0646\u0627\u0645\u064a \u0645\u0643\u0627\u0646\u0629 IQOS \u0644\u062f\u0649 \u0627\u0644\u0645\u0633\u062a\u0647\u0644\u0643\u064a\u0646 \u0648\u0642\u0648\u0629 \u0631\u0624\u064a\u0629 \u0634\u0631\u0643\u0629 \u0641\u064a\u0644\u064a\u0628 \u0645\u0648\u0631\u064a\u0633 \u0625\u0646\u062a\u0631\u0646\u0627\u0634\u064a\u0648\u0646\u0627\u0644 \u0646\u062d\u0648 \u0645\u0633\u062a\u0642\u0628\u0644 \u062e\u0627\u0644\u064d \u0645\u0646 \u0627\u0644\u062f\u062e\u0627\u0646 <\/p>\n
\u0623\u064f\u062f\u0631\u062c\u062a IQOS \u060c \u0646\u0638\u0627\u0645 \u062a\u0633\u062e\u064a\u0646 \u0627\u0644\u062a\u0628\u063a \u0627\u0644\u0623\u0648\u0644 \u0639\u0627\u0644\u0645\u064a\u064b\u0627\u00b9 \u0627\u0644\u062a\u0627\u0628\u0639 \u0644\u0634\u0631\u0643\u0629 \u0641\u064a\u0644\u064a\u0628 \u0645\u0648\u0631\u064a\u0633 \u0625\u0646\u062a\u0631\u0646\u0627\u0634\u064a\u0648\u0646\u0627\u0644 (PMI)\u060c \u0644\u0644\u0645\u0631\u0629 \u0627\u0644\u0623\u0648\u0644\u0649 \u0636\u0645\u0646 \u0642\u0627\u0626\u0645\u0629 \u0623\u0641\u0636\u0644 100 \u0639\u0644\u0627\u0645\u0629 \u062a\u062c\u0627\u0631\u064a\u0629 \u0642\u064a\u0645\u0629\u064b \u0639\u0644\u0649 \u0645\u0633\u062a\u0648\u0649 \u0627\u0644\u0639\u0627\u0644\u0645 \u0648\u0641\u0642 \u062a\u0635\u0646\u064a\u0641 Kantar BrandZ \u0644\u0639\u0627\u0645 2026.
\n\u0648\u064a\u0624\u0643\u062f \u0647\u0630\u0627 \u0627\u0644\u062a\u0635\u0646\u064a\u0641 \u0627\u0644\u0632\u062e\u0645 \u0627\u0644\u0639\u0627\u0644\u0645\u064a \u0627\u0644\u0645\u062a\u0646\u0627\u0645\u064a \u0627\u0644\u0630\u064a \u062a\u062d\u0642\u0642\u0647 IQOS\u060c \u0648\u064a\u0639\u0643\u0633 \u062a\u0631\u0633\u0651\u062e \u0645\u0643\u0627\u0646\u062a\u0647\u0627 \u0643\u0639\u0644\u0627\u0645\u0629 \u062a\u062c\u0627\u0631\u064a\u0629 \u0623\u064a\u0642\u0648\u0646\u064a\u0629 \u0630\u0627\u062a \u062d\u0636\u0648\u0631 \u062b\u0642\u0627\u0641\u064a \u0645\u0624\u062b\u0631 \u0644\u062f\u0649 \u0645\u0633\u062a\u062e\u062f\u0645\u064a \u0627\u0644\u0646\u064a\u0643\u0648\u062a\u064a\u0646 \u0627\u0644\u0628\u0627\u0644\u063a\u064a\u0646 \u0627\u0644\u0630\u064a\u0646 \u0627\u062e\u062a\u0627\u0631\u0648\u0627 \u0627\u0644\u062a\u062d\u0648\u0644 \u0625\u0644\u0649 \u0628\u062f\u0627\u0626\u0644 \u0623\u0641\u0636\u0644 \u0639\u0648\u0636\u064b\u0627 \u0639\u0646 \u0627\u0644\u0627\u0633\u062a\u0645\u0631\u0627\u0631 \u0641\u064a \u0627\u0644\u062a\u062f\u062e\u064a\u0646 \u0648\u0648\u0641\u0642\u064b\u0627 \u0644\u062a\u0635\u0646\u064a\u0641BrandZ\u060c \u062c\u0627\u0621\u062a IQOS \u0641\u064a \u0627\u0644\u0645\u0631\u062a\u0628\u0629 \u0627\u0644\u0631\u0627\u0628\u0639\u0629 \u0648\u0627\u0644\u0633\u0628\u0639\u064a\u0646 \u0639\u0627\u0644\u0645\u064a\u064b\u0627.
\n\u0648\u0645\u0639 \u0623\u0643\u062b\u0631 \u0645\u0646 35 \u0645\u0644\u064a\u0648\u0646 \u0645\u0633\u062a\u062e\u062f\u0645 \u0644\u0640 IQOS \u062d\u0648\u0644 \u0627\u0644\u0639\u0627\u0644\u0645\u060c \u062a\u062e\u0644\u0651\u0649 \u0645\u0639\u0638\u0645\u0647\u0645 \u062a\u0645\u0627\u0645\u0627\u064b \u0639\u0646 \u0627\u0644\u0633\u062c\u0627\u0626\u0631 \u0648\u0627\u062e\u062a\u0627\u0631\u0648\u0627 IQOS \u00b2 \u0643\u0628\u062f\u064a\u0644\u0627\u064b \u062f\u0627\u0626\u0645\u0627\u064b\u060c \u0648\u0645\u0646 \u0647\u0646\u0627 \u062a\u0648\u0627\u0635\u0644 \u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0631\u064a\u0627\u062f\u062a\u0647\u0627 \u0646\u062d\u0648 \u0645\u0633\u062a\u0642\u0628\u0644 \u062e\u0627\u0644\u064d \u0645\u0646 \u0627\u0644\u062f\u062e\u0627\u0646 \u0645\u0646 \u062e\u0644\u0627\u0644 \u0627\u0644\u0627\u0628\u062a\u0643\u0627\u0631 \u0627\u0644\u0645\u062f\u0639\u0648\u0645 \u0628\u0627\u0644\u0639\u0644\u0648\u0645 \u0648\u0627\u0644\u062a\u0635\u0645\u064a\u0645 \u0627\u0644\u0630\u064a \u064a\u0636\u0639 \u0627\u062d\u062a\u064a\u0627\u062c\u0627\u062a \u0627\u0644\u0645\u0633\u062a\u0647\u0644\u0643 \u0641\u064a \u0627\u0644\u0645\u0642\u0627\u0645 \u0627\u0644\u0623\u0648\u0644.
\n\u0648\u0642\u0627\u0644 \u062c\u0648\u0646\u0627\u062b\u0627\u0646 \u0643\u0648\u0627\u0643\u060c \u0645\u062f\u064a\u0631 \u0627\u0644\u0645\u0646\u062a\u062c\u0627\u062a \u0627\u0644\u062e\u0627\u0644\u064a\u0629 \u0645\u0646 \u0627\u0644\u062f\u062e\u0627\u0646 \u0641\u064a \u0645\u0635\u0631 \u0648\u0627\u0644\u0645\u0634\u0631\u0642 \u0627\u0644\u0639\u0631\u0628\u064a, \u0644\u062f\u0649 \u0634\u0631\u0643\u0629 \u0641\u064a\u0644\u064a\u0628 \u0645\u0648\u0631\u064a\u0633 \u0625\u0646\u062a\u0631\u0646\u0627\u0634\u064a\u0648\u0646\u0627\u0644: “\u062a\u062a\u0648\u0627\u0635\u0644 \u0645\u0633\u064a\u0631\u062a\u0646\u0627 \u0645\u0639 \u062a\u0631\u0643\u064a\u0632 \u0648\u0627\u0636\u062d \u0639\u0644\u0649 \u0628\u0646\u0627\u0621 \u0639\u0644\u0627\u0645\u0629 \u062a\u062c\u0627\u0631\u064a\u0629 \u062a\u0644\u0642\u0649 \u0635\u062f\u0649 \u0644\u062f\u0649 \u0645\u0633\u062a\u062e\u062f\u0645\u064a \u0627\u0644\u0646\u064a\u0643\u0648\u062a\u064a\u0646 \u0627\u0644\u0628\u0627\u0644\u063a\u064a\u0646. \u0648\u064a\u0645\u062b\u0644 \u0647\u0630\u0627 \u0627\u0644\u062a\u0642\u062f\u064a\u0631 \u062e\u0637\u0648\u0629 \u0625\u0636\u0627\u0641\u064a\u0629 \u0646\u062d\u0648 \u0645\u0633\u062a\u0642\u0628\u0644 \u062e\u0627\u0644\u064d \u0645\u0646 \u0627\u0644\u062f\u062e\u0627\u0646.”
\n\u0648\u062e\u0644\u0627\u0644 \u0623\u0642\u0644 \u0645\u0646 \u0639\u0634\u0631 \u0633\u0646\u0648\u0627\u062a \u0639\u0644\u0649 \u0625\u0637\u0644\u0627\u0642\u0647\u0627\u060c \u062a\u062c\u0627\u0648\u0632\u062a IQOS \u062d\u0627\u062c\u0632 10 \u0645\u0644\u064a\u0627\u0631\u0627\u062a \u062f\u0648\u0644\u0627\u0631 \u0645\u0646 \u0635\u0627\u0641\u064a \u0627\u0644\u0625\u064a\u0631\u0627\u062f\u0627\u062a \u0627\u0644\u0633\u0646\u0648\u064a\u0629\u060c \u0645\u062d\u0642\u0642\u0629 \u0647\u0630\u0627 \u0627\u0644\u0625\u0646\u062c\u0627\u0632 \u0628\u0648\u062a\u064a\u0631\u0629 \u0623\u0633\u0631\u0639 \u0645\u0646 \u0628\u0639\u0636 \u0623\u0634\u0647\u0631 \u0634\u0631\u0643\u0627\u062a \u0627\u0644\u062a\u0643\u0646\u0648\u0644\u0648\u062c\u064a\u0627 \u0627\u0644\u0639\u0627\u0644\u0645\u064a\u0629\u060c \u0643\u0645\u0627 \u062a\u0645\u062b\u0644 IQOS \u0627\u0644\u062c\u0632\u0621 \u0627\u0644\u0623\u0643\u0628\u0631 \u0645\u0646 \u0623\u0639\u0645\u0627\u0644 \u0634\u0631\u0643\u0629 \u0641\u064a\u0644\u064a\u0628 \u0645\u0648\u0631\u064a\u0633 \u0625\u0646\u062a\u0631\u0646\u0627\u0634\u064a\u0648\u0646\u0627\u0644 \u0641\u064a \u0641\u0626\u0629 \u0627\u0644\u0645\u0646\u062a\u062c\u0627\u062a \u0627\u0644\u062e\u0627\u0644\u064a\u0629 \u0645\u0646 \u0627\u0644\u062f\u062e\u0627\u0646\u060c \u0648\u0627\u0644\u062a\u064a \u0633\u062c\u0644\u062a \u0645\u0627 \u064a\u0642\u0627\u0631\u0628 17 \u0645\u0644\u064a\u0627\u0631 \u062f\u0648\u0644\u0627\u0631 \u0645\u0646 \u0635\u0627\u0641\u064a \u0627\u0644\u0625\u064a\u0631\u0627\u062f\u0627\u062a \u062e\u0644\u0627\u0644 \u0639\u0627\u0645 2025.
\n\u0648\u0641\u064a \u0647\u0630\u0627 \u0627\u0644\u0633\u064a\u0627\u0642\u060c \u0642\u0627\u0644 \u0623\u0648\u062c\u064a \u0643\u0627\u0628\u064a\u062a\u0627\u0646\u0648\u0641\u064a\u062a\u0634\u060c \u0631\u0626\u064a\u0633 \u0645\u0646\u062a\u062c\u0627\u062a \u0627\u0644\u062a\u0628\u063a \u0627\u0644\u0645\u0633\u062e\u0651\u0646 \u0641\u064a \u0634\u0631\u0643\u0629 \u0641\u064a\u0644\u064a\u0628 \u0645\u0648\u0631\u064a\u0633 \u0625\u0646\u062a\u0631\u0646\u0627\u0634\u064a\u0648\u0646\u0627\u0644: “\u064a\u0645\u062b\u0644 \u0647\u0630\u0627 \u0627\u0644\u0625\u0646\u062c\u0627\u0632 \u062a\u0623\u0643\u064a\u062f\u064b\u0627 \u0642\u0648\u064a\u064b\u0627 \u0639\u0644\u0649 \u0627\u0644\u0645\u0633\u064a\u0631\u0629 \u0627\u0644\u062a\u064a \u0646\u062e\u0648\u0636\u0647\u0627. \u0641\u0640 IQOS \u0644\u064a\u0633\u062a \u0641\u0642\u0637 \u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0627\u0644\u0631\u0627\u0626\u062f\u0629 \u0639\u0627\u0644\u0645\u064a\u064b\u0627 \u0641\u064a \u0641\u0626\u0629 \u0627\u0644\u0645\u0646\u062a\u062c\u0627\u062a \u0627\u0644\u062e\u0627\u0644\u064a\u0629 \u0645\u0646 \u0627\u0644\u062f\u062e\u0627\u0646\u060c \u0628\u0644 \u0623\u0635\u0628\u062d\u062a \u0623\u064a\u0636\u064b\u0627 \u0639\u0644\u0627\u0645\u0629 \u062a\u062c\u0627\u0631\u064a\u0629 \u0623\u064a\u0642\u0648\u0646\u064a\u0629 \u062d\u0642\u064a\u0642\u064a\u0629\u060c \u062a\u0633\u062a\u0646\u062f \u0625\u0644\u0649 \u0627\u0644\u0639\u0644\u0645 \u0648\u0627\u0644\u0627\u0628\u062a\u0643\u0627\u0631 \u0648\u062b\u0642\u0629 \u0627\u0644\u0645\u0633\u062a\u0647\u0644\u0643\u064a\u0646. \u0648\u064a\u0624\u0643\u062f \u0647\u0630\u0627 \u0627\u0644\u062a\u0642\u062f\u064a\u0631 \u0627\u0633\u062a\u0645\u0631\u0627\u0631 \u0646\u0645\u0648 IQOS \u0648\u062f\u0648\u0631\u0647\u0627 \u0627\u0644\u0645\u062d\u0648\u0631\u064a \u0641\u064a \u0625\u062d\u062f\u0627\u062b \u062a\u062d\u0648\u0644 \u062f\u0627\u062e\u0644 \u0627\u0644\u0642\u0637\u0627\u0639. \u0643\u0645\u0627 \u064a\u0644\u0647\u0645\u0646\u0627 \u0644\u0644\u0645\u0636\u064a \u0642\u062f\u0645\u064b\u0627 \u0628\u0648\u062a\u064a\u0631\u0629 \u0623\u0633\u0631\u0639 \u0644\u062a\u0642\u062f\u064a\u0645 \u0628\u062f\u0627\u0626\u0644 \u0645\u0628\u062a\u0643\u0631\u0629 \u0644\u0644\u0628\u0627\u0644\u063a\u064a\u0646 \u0627\u0644\u0631\u0627\u063a\u0628\u064a\u0646 \u0641\u064a \u0625\u064a\u062c\u0627\u062f \u0628\u062f\u064a\u0644 \u0644\u0644\u062a\u062f\u062e\u064a\u0646.
\n\u0648\u064a\u0631\u0635\u062f \u062a\u0635\u0646\u064a\u0641 BrandZ \u0643\u064a\u0641\u064a\u0629 \u062a\u0637\u0648\u0631 \u0627\u0644\u0639\u0644\u0627\u0645\u0627\u062a \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0627\u0644\u0639\u0627\u0644\u0645\u064a\u0629 \u0648\u0627\u0633\u062a\u0645\u0631\u0627\u0631\u0647\u0627 \u0641\u064a \u0627\u0644\u0627\u0628\u062a\u0643\u0627\u0631. \u0648\u0641\u064a \u0646\u0633\u062e\u062a\u0647 \u0627\u0644\u062d\u0627\u062f\u064a\u0629 \u0648\u0627\u0644\u0639\u0634\u0631\u064a\u0646\u060c \u064a\u0633\u0644\u0637 \u0627\u0644\u062a\u0635\u0646\u064a\u0641 \u0627\u0644\u0636\u0648\u0621 \u0639\u0644\u0649 \u0623\u0647\u0645\u064a\u0629 \u0628\u0646\u0627\u0621 \u062a\u0645\u064a\u0632 \u062d\u0642\u064a\u0642\u064a \u064a\u0644\u0628\u0651\u064a \u0627\u062d\u062a\u064a\u0627\u062c\u0627\u062a \u0627\u0644\u0645\u0633\u062a\u0647\u0644\u0643\u064a\u0646\u060c \u0648\u064a\u0645\u0646\u062d \u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0627\u0644\u0642\u062f\u0631\u0629 \u0639\u0644\u0649 \u0627\u0644\u062a\u0645\u064a\u0632 \u0639\u0646 \u0645\u0646\u0627\u0641\u0633\u064a\u0647\u0627.
\n\u0648\u064a\u0624\u0643\u062f \u0627\u0646\u0636\u0645\u0627\u0645 IQOS \u0625\u0644\u0649 \u0642\u0627\u0626\u0645\u0629 \u0623\u0641\u0636\u0644 100 \u0639\u0644\u0627\u0645\u0629 \u062a\u062c\u0627\u0631\u064a\u0629 \u0644\u062f\u0649 Kantar \u0644\u0644\u0645\u0631\u0629 \u0627\u0644\u0623\u0648\u0644\u0649 \u062a\u0646\u0627\u0645\u064a \u062f\u0648\u0631\u0647\u0627 \u0628\u0645\u0627 \u064a\u062a\u062c\u0627\u0648\u0632 \u0627\u0644\u0627\u0628\u062a\u0643\u0627\u0631 \u0641\u064a \u0627\u0644\u0645\u0646\u062a\u062c\u0627\u062a\u060c \u0644\u062a\u0631\u0633\u062e \u0645\u0643\u0627\u0646\u062a\u0647\u0627 \u0639\u0646\u062f \u062a\u0642\u0627\u0637\u0639 \u0627\u0644\u062a\u0643\u0646\u0648\u0644\u0648\u062c\u064a\u0627 \u0648\u0627\u0644\u062a\u0635\u0645\u064a\u0645 \u0648\u0627\u0644\u062b\u0642\u0627\u0641\u0629\u060c \u0628\u0645\u0627 \u064a\u0644\u0628\u064a \u062a\u0637\u0644\u0639\u0627\u062a \u0645\u0633\u062a\u062e\u062f\u0645\u064a \u0627\u0644\u0646\u064a\u0643\u0648\u062a\u064a\u0646 \u0627\u0644\u0628\u0627\u0644\u063a\u064a\u0646.
\n\u0648\u064a\u0645\u062b\u0644 \u0647\u0630\u0627 \u0627\u0644\u062a\u0642\u062f\u064a\u0631 \u062e\u0637\u0648\u0629 \u0625\u0636\u0627\u0641\u064a\u0629 \u0645\u0647\u0645\u0629 \u0646\u062d\u0648 \u062a\u062d\u0642\u064a\u0642 \u0645\u0633\u062a\u0642\u0628\u0644 \u062a\u0635\u0628\u062d \u0641\u064a\u0647 \u0627\u0644\u0633\u062c\u0627\u0626\u0631 \u0634\u064a\u0626\u064b\u0627 \u0645\u0646 \u0627\u0644\u0645\u0627\u0636\u064a.
\n\u0648\u0634\u0645\u0644\u062a \u0642\u0627\u0626\u0645\u0629 BrandZ \u0627\u0644\u0639\u0627\u0644\u0645\u064a\u0629 \u0644\u0639\u0627\u0645 2026 \u0639\u062f\u062f\u064b\u0627 \u0645\u0646 \u0627\u0644\u0639\u0644\u0627\u0645\u0627\u062a \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0627\u0644\u0628\u0627\u0631\u0632\u0629 \u0627\u0644\u0623\u062e\u0631\u0649\u060c \u0645\u0646 \u0628\u064a\u0646\u0647\u0627 Google \u0648Claude\u060c \u0625\u0644\u0649 \u062c\u0627\u0646\u0628 \u0634\u0631\u0643\u0627\u062a \u0635\u064a\u0646\u064a\u0629 \u0645\u062b\u0644 Alibaba \u0648Xiaomi\u060c \u0628\u0645\u0627 \u064a\u0639\u0643\u0633 \u0645\u0643\u0627\u0646\u0629 \u0627\u0644\u0634\u0631\u0643\u0627\u062a \u0627\u0644\u0631\u0627\u0626\u062f\u0629 \u0627\u0644\u062a\u064a \u062a\u0633\u0647\u0645 \u0641\u064a \u062a\u0634\u0643\u064a\u0644 \u0627\u0644\u0642\u064a\u0645\u0629 \u0627\u0644\u0639\u0627\u0644\u0645\u064a\u0629 \u0644\u0644\u0639\u0644\u0627\u0645\u0627\u062a \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629.
\n\u0648\u064a\u064f\u0639\u062f Kantar BrandZ \u062a\u0635\u0646\u064a\u0641\u064b\u0627 \u0639\u0627\u0644\u0645\u064a\u064b\u0627 \u064a\u0642\u064a\u0633 \u0642\u064a\u0645\u0629 \u0627\u0644\u0639\u0644\u0627\u0645\u0627\u062a \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0645\u0646 \u062e\u0644\u0627\u0644 \u0627\u0644\u062c\u0645\u0639 \u0628\u064a\u0646 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u0645\u0627\u0644\u064a\u0629 \u0648\u0627\u0644\u0623\u0628\u062d\u0627\u062b \u0627\u0644\u0645\u062a\u0639\u0645\u0642\u0629 \u0627\u0644\u062e\u0627\u0635\u0629 \u0628\u0642\u0648\u0629 \u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629\u060c \u0628\u0645\u0627 \u064a\u0648\u0641\u0631 \u0631\u0624\u064a\u0629 \u0634\u0627\u0645\u0644\u0629 \u0644\u0623\u0643\u062b\u0631 \u0645\u0646 22 \u0623\u0644\u0641 \u0639\u0644\u0627\u0645\u0629 \u062a\u062c\u0627\u0631\u064a\u0629 \u0641\u064a 54 \u0633\u0648\u0642\u064b\u0627 \u062d\u0648\u0644 \u0627\u0644\u0639\u0627\u0644\u0645.
\n\u0648\u062a\u0639\u0645\u0644 \u0645\u0646\u062a\u062c\u0627\u062a \u0627\u0644\u062a\u0628\u063a \u0627\u0644\u0645\u064f\u0633\u062e\u0651\u0646\u060c \u0645\u062b\u0644 IQOS\u060c \u0639\u0644\u0649 \u062a\u0633\u062e\u064a\u0646 \u0627\u0644\u062a\u0628\u063a \u062f\u0648\u0646 \u062d\u0631\u0642\u0647\u060c \u0645\u0645\u0627 \u064a\u0642\u0644\u0644 \u062a\u0643\u0648\u0651\u0646 \u0627\u0644\u0645\u0648\u0627\u062f \u0627\u0644\u0643\u064a\u0645\u064a\u0627\u0626\u064a\u0629 \u0627\u0644\u0636\u0627\u0631\u0629 \u0627\u0644\u0646\u0627\u062a\u062c\u0629 \u0639\u0646 \u0627\u0644\u0627\u062d\u062a\u0631\u0627\u0642\u060c \u0645\u0639 \u062a\u0648\u0641\u064a\u0631 \u0627\u0644\u0645\u0630\u0627\u0642 \u0627\u0644\u062d\u0642\u064a\u0642\u064a \u0644\u0644\u062a\u0628\u063a \u0648\u062a\u0648\u0635\u064a\u0644 \u0627\u0644\u0646\u064a\u0643\u0648\u062a\u064a\u0646.<\/p>\n","protected":false},"excerpt":{"rendered":"
\u0643\u062a\u0628 : \u0645\u0627\u0647\u0631 \u0628\u062f\u0631 \u064a\u0639\u0643\u0633 \u0647\u0630\u0627 \u0627\u0644\u062a\u0642\u062f\u064a\u0631 \u062a\u0646\u0627\u0645\u064a \u0645\u0643\u0627\u0646\u0629 IQOS \u0644\u062f\u0649 \u0627\u0644\u0645\u0633\u062a\u0647\u0644\u0643\u064a\u0646 \u0648\u0642\u0648\u0629 \u0631\u0624\u064a\u0629 \u0634\u0631\u0643\u0629 \u0641\u064a\u0644\u064a\u0628 \u0645\u0648\u0631\u064a\u0633 \u0625\u0646\u062a\u0631\u0646\u0627\u0634\u064a\u0648\u0646\u0627\u0644 \u0646\u062d\u0648 \u0645\u0633\u062a\u0642\u0628\u0644 \u062e\u0627\u0644\u064d \u0645\u0646 \u0627\u0644\u062f\u062e\u0627\u0646 \u0623\u064f\u062f\u0631\u062c\u062a IQOS \u060c \u0646\u0638\u0627\u0645 \u062a\u0633\u062e\u064a\u0646 \u0627\u0644\u062a\u0628\u063a \u0627\u0644\u0623\u0648\u0644 \u0639\u0627\u0644\u0645\u064a\u064b\u0627\u00b9 \u0627\u0644\u062a\u0627\u0628\u0639 \u0644\u0634\u0631\u0643\u0629 \u0641\u064a\u0644\u064a\u0628 \u0645\u0648\u0631\u064a\u0633 \u0625\u0646\u062a\u0631\u0646\u0627\u0634\u064a\u0648\u0646\u0627\u0644 (PMI)\u060c \u0644\u0644\u0645\u0631\u0629 \u0627\u0644\u0623\u0648\u0644\u0649 \u0636\u0645\u0646 \u0642\u0627\u0626\u0645\u0629 \u0623\u0641\u0636\u0644 100 \u0639\u0644\u0627\u0645\u0629 \u062a\u062c\u0627\u0631\u064a\u0629 \u0642\u064a\u0645\u0629\u064b \u0639\u0644\u0649 \u0645\u0633\u062a\u0648\u0649 \u0627\u0644\u0639\u0627\u0644\u0645 \u0648\u0641\u0642 \u062a\u0635\u0646\u064a\u0641 Kantar BrandZ \u0644\u0639\u0627\u0645 2026. …<\/p>\n","protected":false},"author":26,"featured_media":56853,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[5878],"class_list":["post-56852","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","tag--iqos-----"],"_links":{"self":[{"href":"https:\/\/akhber-alwatan.com\/index.php?rest_route=\/wp\/v2\/posts\/56852","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/akhber-alwatan.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/akhber-alwatan.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/akhber-alwatan.com\/index.php?rest_route=\/wp\/v2\/users\/26"}],"replies":[{"embeddable":true,"href":"https:\/\/akhber-alwatan.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=56852"}],"version-history":[{"count":1,"href":"https:\/\/akhber-alwatan.com\/index.php?rest_route=\/wp\/v2\/posts\/56852\/revisions"}],"predecessor-version":[{"id":56854,"href":"https:\/\/akhber-alwatan.com\/index.php?rest_route=\/wp\/v2\/posts\/56852\/revisions\/56854"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/akhber-alwatan.com\/index.php?rest_route=\/wp\/v2\/media\/56853"}],"wp:attachment":[{"href":"https:\/\/akhber-alwatan.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=56852"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/akhber-alwatan.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=56852"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/akhber-alwatan.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=56852"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}